Destroy Challenges By Asking These 9 Questions

A problem doesn’t have to be huge to feel overwhelming. Sometimes it’s the small, but persistent challenges that wear on us the most. And in worst-case scenarios, we’re assailed not just by the problem itself, but by the attendant problems springing from our fear and paralysis. But regardless of size or seriousness, twisty problems...

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Embrace the Mess

Let's stop equating clarity with progress. Let's stop associating perfect order with success. Let's stop clinging to (our illusion of) control and lean more on our people and the process. In short, let's start embracing the mess. - Matthew Porter...

What’s In It For Me?

Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I...

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I Get High On New Year’s Day

It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New Year’s Day (probably the closest I’ve ever come to substance abuse was eating paste – but hey, that was in college). No, I get high on New Year’s Day itself. ...

Today is the Middle Day of the Year

If you were on a cruise ship and it was announced you were about to cross the equator, would you take notice?  I would.  I mean, it’s nothing magical, but it’s significant, right?  Certainly not something you experience all the time.  That’s how I feel right now because today the middle day of the...

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Best In Show

Who would actually sit down and watch a dog show on TV? Not Rin Tin Tin, but the competitions with the parading and the judging and the Best In Show.  The answer to that question is “me”.  I happened upon it one Thanksgiving Day and was immediately drawn in.  Fascinated even.  It took me...

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Love It? Break It.

Whether it’s a screenplay or a product or a business model, it’s not enough that the thing works; we have to understand why it works. Only then do we get to apply that knowledge to newer (and better) screenplays and products and business models. But here’s the rub: to learn the ‘why’,...

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