Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that’s valuable immediately — an approach that I have been calling “value-forward.”
Online users are saying at least three things: Inform me. Inspire me. Entertain me.
We can hit one.
We can hit all three.
But we must deliver on what users are actually seeking.
– Matthew Porter
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I was inspired unearth and revamp this piece by the folks at Bluewater Media. In this era of perceived ‘short attention spans’, they excel at longer form direct response content. With the right strategy, content, and execution, you (like Bluewater) can answer that persistent question of our age: ‘What’s In It For Me?’