Just Unsubscribe

For me, it’s emails from a kids’ fun center we went to once and a Brazilian steakhouse the wifey and I visited about ten anniversaries ago. Yours are different, but you know of which I speak — those persistent emails that long ago wore out their relevance, assuming they ever had any. Clicking that ‘unsubscribe’...Continue reading

Embrace the Mess

Let's stop equating clarity with progress. Let's stop associating perfect order with success. Let's stop clinging to (our illusion of) control and lean more on our people and the process. In short, let's start embracing the mess. - Matthew PorterContinue reading

What’s In It For Me?

Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I have been calling "value-forward."Continue reading

Do You Have a Passion? Are You Sure?

The word “passion” gets used a lot in conversations about purpose, goals, pursuing dreams, etc.  To be clear, I think passion is important.  Vital, really.  But let’s not let the conversation devolve into mushy rah-rah sentimentality.  Back up everybody, I’m ’bout to get etymological… Our modern word “passion” derives from the Latin word patī.  Literally,...Continue reading

I Get High On New Year’s Day

It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New Year’s Day (probably the closest I’ve ever come to substance abuse was eating paste – but hey, that was in college). No, I get high on New Year’s Day itself. Continue reading

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