Dandelion Marketing (And Why You Need It)

What is ‘Dandelion Marketing’?  How can it help my brand?  What does it have to do with the #AllinChallenge? To answer those questions, let’s start by considering the dandelion itself – that fuzzy little weed that pops up in your yard, inviting you to pick it up, make a wish, and blow on it....

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I Never Work With Companies

I never work with companies.  Ever. Yes, I’ve written and directed professionally for more than 25 years.  Yes, I’ve served as a creative leader in the worlds of branding, marketing strategy, advertising, and entertainment development for 15 plus years. And yet, I never work with companies; I work with people. Now, if that strikes...

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A Sales Lesson From Dottie at Cracker Barrel

Because I enjoy fine dining and am very health conscious, I had dinner last night at a little place called Cracker Barrel. Judge if you want – those biscuits are amazing. As I paid, the lady at the register noticed my t-shirt featuring The Man in Black and said, “I bet a Johnny Cash...

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What’s In It For Me?

Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I...

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