A Sales Lesson From Dottie at Cracker Barrel

Because I enjoy fine dining and am very health conscious, I had dinner last night at a little place called Cracker Barrel. Judge if you want – those biscuits are amazing. As I paid, the lady at the register noticed my t-shirt featuring The Man in Black and said, “I bet a Johnny Cash...

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What’s In It For Me?

Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I...

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