Because I enjoy fine dining and am very health conscious, I had dinner last night at a little place called Cracker Barrel. Judge if you want – those biscuits are amazing. As I paid, the lady at the register noticed my t-shirt featuring The Man in Black and said, “I bet a Johnny Cash...Continue reading
I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)......
Well, it’s happened enough times now that I have to regard it as a new Thanksgiving tradition — watching the National Dog Show on NBC after the parade ends. I happened upon it one Thanksgiving Day (and now every Thanksgiving Day) and was immediately drawn in. Fascinated even. It took me a while to figure...Continue reading
Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I...Continue reading