Dandelion Marketing (And Why You Need It)

What is ‘Dandelion Marketing’?  How can it help my brand?  What does it have to do with the #AllinChallenge? To answer those questions, let’s start by considering the dandelion itself – that fuzzy little weed that pops up in your yard, inviting you to pick it up, make a wish, and blow on it....

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Is It Difficult?

Is It Difficult? Good.

Is it difficult?  Good.  Seriously. If it were easy, you would be competing with a LOT more people. But as things get more challenging, the herd starts to thin – the weaker ones (or at least, the less committed) moving on to look for easier, lower hanging fruit. And if it’s nearly impossible, well...

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I Never Work With Companies

I never work with companies.  Ever. Yes, I’ve written and directed professionally for more than 25 years.  Yes, I’ve served as a creative leader in the worlds of branding, marketing strategy, advertising, and entertainment development for 15 plus years. And yet, I never work with companies; I work with people. Now, if that strikes...

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Are You Confident?

My wife says I’m a confident person and most days that’s true. But to leave it at “I’m confident” would only tell half the story and create an inaccurate picture. Am I confident in my own experience and abilities?  To a reasonable degree, sure, yeah.  But I have to say, the bulk of my...

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A Different Kind Of Listening

Interior.  Coffeeshop.  Day.  As that catchy new pop song plays subtly under the scene, we see a cute 20-something actress give her handsome 20-something co-star a flirty goodbye and exit (they haven’t had their first kiss yet – that’ll happen within 10 minutes, guaranteed – but the stage is being set). A beat later,...

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