The Secret Value of Fear

We all know about fear – that inborn survival code that keeps us from hugging grizzly bears and makes us think twice about walking down dark alleys.  Useful?  Even life-saving?  Yes and yes.  But on a day-to-day basis, that gift sometimes feels like a curse; we fear having THAT conversation, we fear letting him...

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What Happens When You Can’t Lose

Recently, I’ve been thinking a lot about two words:  “process” and “experiment.”  Not just thinking about, but seeing them in a new way that has dramatically reframed how I’m viewing challenges and setbacks. Two examples, one professional and one personal… I was recently asked to create a pitch for producing a video to be...

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Just Unsubscribe

For me, it’s emails from a kids’ fun center we went to once and a Brazilian steakhouse the wifey and I visited about ten anniversaries ago. Yours are different, but you know of which I speak — those persistent emails that long ago wore out their relevance, assuming they ever had any. Clicking that...

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Brand Storytelling and Metallica

I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)......

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