Whether it’s a screenplay or a product or a business model, it’s not enough that the thing works; we have to understand why it works. Only then do we get to apply that knowledge to newer (and better) screenplays and products and business models. But here’s the rub: to learn the ‘why’, we sometimes have to break the thing that works. Or at the very least, break it down – deconstruct it.
For this reason, failure is an unavoidable, nay, essential part of the innovation process. Something that must be embraced and accounted for in the planning process.
Create it. Break it. Learn from it. Repeat.
– Matthew Porter
