The jet ski has now pulled away from the 2018 Academy Awards ceremony, including the historic race for the Best Director Oscar. And whether you were pulling for Peele or gambling on Guillermo (congrats, señor del Toro) the world of film directing holds some surprising lessons about leadership of all kinds. No ‘More’? When everything is...Continue reading
Tag: Hey Porter
Joan Rivers, Bill Cosby, and Seth Godin
Cosby_Rivers_Godin_PorterJoan Rivers. Bill Cosby. Seth Godin. Could all three have said the exact same thing at different times? You tell me...Continue reading
What’s In It For Me?
Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I have been calling "value-forward."Continue reading
I Get High On New Year’s Day
It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New Year’s Day (probably the closest I’ve ever come to substance abuse was eating paste – but hey, that was in college). No, I get high on New Year’s Day itself. Continue reading
What Orioles First Baseman Chris Davis Can Teach You About Winning Off the Field
Great in-depth article in Sports Illustrated recently about Baltimore Orioles’ first baseman Chris Davis. Short version: For several years, Davis proved himself as a solid player, but was severely handicapped by a less-than-stellar batting average – though not for lack of trying. He tirelessly studied his own swing for hours and patiently listened to and...Continue reading
Today is the Middle Day of the Year
If you were on a cruise ship and it was announced you were about to cross the equator, would you take notice? I would. I mean, it’s nothing magical, but it’s significant, right? Certainly not something you experience all the time. That’s how I feel right now because today the middle day of the year. ...Continue reading
Best In Show
Who would actually sit down and watch a dog show on TV? Not Rin Tin Tin, but the competitions with the parading and the judging and the Best In Show. The answer to that question is “me”. I happened upon it one Thanksgiving Day and was immediately drawn in. Fascinated even. It took me a...Continue reading
Rider or Owner?
True story: guy takes his motorcycle to a shop for an oil change. After chatting with the man, the mechanic looks at the bike, its pristine condition, and its low mileage and says to the man, “Oh, you’re not a motorcycle rider, you’re a motorcycle owner.” Now, when it comes to takeaways from this un-fable,...Continue reading
Gangnam Content Style
If you have had any exposure to TV or the Internet in the last few weeks, you’ve likely seen a rotund, well-dressed Asian man dancing as if he were riding an invisible pony. As you probably know, his name is Psy, a South Korean performer whose hit “Gangnam Style” (destined to be the “Macarena” of...Continue reading
Matthew Maxim — Update!
A few weeks ago, I shared with you a maxim I’ve found to be true, useful, and readily applicable: “I will take ‘no’ for answer; I won’t take ‘no answer’ for an answer.” In that post, I cited a prospective Client who showed interest in hiring me as a creative consultant, but then went off...Continue reading