Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that's valuable immediately -- an approach that I...Continue reading
The word “passion” gets used a lot in conversations about purpose, goals, pursuing dreams, etc. To be clear, I think passion is important. Vital, really. But let’s not let the conversation devolve into mushy rah-rah sentimentality. Back up everybody, I’m ’bout to get etymological… Our modern word “passion” derives from the Latin word patī. ...Continue reading
It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New Year’s Day (probably the closest I’ve ever come to substance abuse was eating paste – but hey, that was in college). No, I get high on New Year’s Day itself. ...
Great in-depth article in Sports Illustrated recently about Baltimore Orioles’ first baseman Chris Davis. Short version: For several years, Davis proved himself as a solid player, but was severely handicapped by a less-than-stellar batting average – though not for lack of trying. He tirelessly studied his own swing for hours and patiently listened to...Continue reading
If you were on a cruise ship and it was announced you were about to cross the equator, would you take notice? I would. I mean, it’s nothing magical, but it’s significant, right? Certainly not something you experience all the time. That’s how I feel right now because today the middle day of the...Continue reading
Who would actually sit down and watch a dog show on TV? Not Rin Tin Tin, but the competitions with the parading and the judging and the Best In Show. The answer to that question is “me”. I happened upon it one Thanksgiving Day and was immediately drawn in. Fascinated even. It took me...Continue reading
Whether it’s a screenplay or a product or a business model, it’s not enough that the thing works; we have to understand why it works. Only then do we get to apply that knowledge to newer (and better) screenplays and products and business models. But here’s the rub: to learn the ‘why’,...Continue reading
True story: guy takes his motorcycle to a shop for an oil change. After chatting with the man, the mechanic looks at the bike, its pristine condition, and its low mileage and says to the man, “Oh, you’re not a motorcycle rider, you’re a motorcycle owner.” Now, when it comes to takeaways from this...Continue reading
The Commitment Continuum -- where do you stand?...