Disclaimer: I do not like bragging on myself, but there’s a brag coming up anyway. Trust me that it’s a means to an end. Many years ago, I wrote and co-directed a short film starring Tony-winner John Cullum (30 Rock, Unbreakable Kimmy Schmidt) and Emmy-nominee Barry Corbin (Modern Family, Better Call Saul). Both actors also...Continue reading
I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)...Continue reading
Well, it’s happened enough times now that I have to regard it as a new Thanksgiving tradition — watching the National Dog Show on NBC after the parade ends. I happened upon it one Thanksgiving Day (and now every Thanksgiving Day) and was immediately drawn in. Fascinated even. It took me a while to figure out...Continue reading
Cosby_Rivers_Godin_PorterJoan Rivers. Bill Cosby. Seth Godin. Could all three have said the exact same thing at different times? You tell me...Continue reading
It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New Year’s Day (probably the closest I’ve ever come to substance abuse was eating paste – but hey, that was in college). No, I get high on New Year’s Day itself. Continue reading
To make it in sales (and we’re all salesfolk on one level or another, agreed?), ‘no’ must be an acceptable answer. You don’t have to like it-- you shouldn’t like it-- but you must be able to roll with it and move on. But what about when there’s no response? Do you assume the answer is ‘no’ and move on? Or do you keep pushing?Continue reading