For me, it’s emails from a kids’ fun center we went to once and a Brazilian steakhouse the wifey and I visited about ten anniversaries ago. Yours are different, but you know of which I speak — those persistent emails that long ago wore out their relevance, assuming they ever had any. Clicking that ‘unsubscribe’...Continue reading
Stuck on a creative project, marketing or otherwise? Try some of these tactics… – Remind yourself of your main goal. – Boil your message down to just six words. – What would you do if you had half the current budget? – What would you do if you had an unlimited budget? – What would...
Ages ago, I served as Creative Director for an international agency. The owner was a bright, young entrepreneur, but he adamantly opposed any further training for his employees because “what if they go somewhere else?” Not long after, for various reasons, the company had to shut its doors and those employees went somewhere else anyway....Continue reading
True story: guy takes his motorcycle to a shop for an oil change. After chatting with the man, the mechanic looks at the bike, its pristine condition, and its low mileage and says to the man, “Oh, you’re not a motorcycle rider, you’re a motorcycle owner.” Now, when it comes to takeaways from this un-fable,...Continue reading
Hate Failure, But Never Fear It I know, I know… a blog / website should tout how awesome its author is, but I’m here to tell you plainly: I have failed. Many times in my life I’ve attempted something, only to have it Hindenburg on me. I’ll spare you the entire list, but it runs...Continue reading