Is It Difficult?

Is It Difficult? Good.

Is it difficult?  Good.  Seriously. If it were easy, you would be competing with a LOT more people. But as things get more challenging, the herd starts to thin – the weaker ones (or at least, the less committed) moving on to look for easier, lower hanging fruit. And if it’s nearly impossible, well...

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Rider or Owner?

True story:  guy takes his motorcycle to a shop for an oil change.  After chatting with the man, the mechanic looks at the bike, its pristine condition, and its low mileage and says to the man, “Oh, you’re not a motorcycle rider, you’re a motorcycle owner.” Now, when it comes to takeaways from this...

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