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Decoding Success
Most Recent — March 2020
What Two Movie Stars Taught Me About Marketing
Disclaimer: I do not like bragging on myself, but there’s a brag coming up anyway. Trust me that it’s a means to an end. Many years ago, I wrote and…
Recent Essays
63 pieces
Decoding Success
Brand Storytelling and Metallica
I had seen this spot on TV previously and loved its approach. Then I read the article below that provides…
Creative LeadershipWhat I Learned About Branding From Watching The National Dog Show
Well, it’s happened enough times now that I have to regard it as a new Thanksgiving tradition — watching the…
Doing Stuff BetterJoan Rivers, Bill Cosby, and Seth Godin
Cosby_Rivers_Godin_PorterJoan Rivers. Bill Cosby. Seth Godin. Could all three have said the exact same thing at different times? You tell…
Doing Stuff BetterI Get High On New Year’s Day
It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New…
Doing Stuff BetterMatthew Maxim #32
To make it in sales (and we’re all salesfolk on one level or another, agreed?), ‘no’ must be an acceptable…
Archive
All Posts
Mar 2020
Decoding Success
What Two Movie Stars Taught Me About Marketing
Disclaimer: I do not like bragging on myself, but there’s a brag…
→
Dec 2018
Decoding Success
Brand Storytelling and Metallica
I had seen this spot on TV previously and loved its approach.…
→
Nov 2018
Creative Leadership
What I Learned About Branding From Watching The National Dog Show
Well, it’s happened enough times now that I have to regard it…
→
Oct 2014
Doing Stuff Better
Joan Rivers, Bill Cosby, and Seth Godin
Cosby_Rivers_Godin_PorterJoan Rivers. Bill Cosby. Seth Godin. Could all three have said the…
→
Jan 2014
Doing Stuff Better
I Get High On New Year’s Day
It’s true: I get high on New Year’s Day. Now wait, don’t…
→
Mar 2010
Doing Stuff Better
Matthew Maxim #32
To make it in sales (and we’re all salesfolk on one level…
→