Rider or Owner?

True story:  guy takes his motorcycle to a shop for an oil change.  After chatting with the man, the mechanic looks at the bike, its pristine condition, and its low mileage and says to the man, “Oh, you’re not a motorcycle rider, you’re a motorcycle owner.” Now, when it comes to takeaways from this un-fable,...Continue reading

Gangnam Content Style

If you have had any exposure to TV or the Internet in the last few weeks, you’ve likely seen a rotund, well-dressed Asian man dancing as if he were riding an invisible pony. As you probably know, his name is Psy, a South Korean performer whose hit “Gangnam Style” (destined to be the “Macarena” of...Continue reading

Matthew Maxim — Update!

A few weeks ago, I shared with you a maxim I’ve found to be true, useful, and readily applicable: “I will take ‘no’ for answer; I won’t take ‘no answer’ for an answer.” In that post, I cited a prospective Client who showed interest in hiring me as a creative consultant, but then went off...Continue reading

Matthew Maxim #32

To make it in sales (and we’re all salesfolk on one level or another, agreed?), ‘no’ must be an acceptable answer. You don’t have to like it-- you shouldn’t like it-- but you must be able to roll with it and move on. But what about when there’s no response? Do you assume the answer is ‘no’ and move on? Or do you keep pushing?Continue reading

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