Embrace the Mess

Let’s stop equating clarity with progress.

Let’s stop associating perfect order with success.

Let’s stop clinging to (our illusion of) control and lean more on our people and the process.

In short, let’s start embracing the mess.

– Matthew Porter

Fear Meets Irony

Ages ago, I served as Creative Director for an international agency.  The owner was a bright, young entrepreneur, but he adamantly opposed any further training for his employees because “what if they go somewhere else?”  Not long after, for various reasons, the company had to shut its doors and those employees went somewhere else anyway.Continue reading

What’s In It For Me?

Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that’s valuable immediately — an approach that I have been calling “value-forward.”

I Get High On New Year’s Day

It’s true: I get high on New Year’s Day. Now wait, don’t misunderstand – I don’t get high during New Year’s Day (probably the closest I’ve ever come to substance abuse was eating paste – but hey, that was in college). No, I get high on New Year’s Day itself.

Middle Day of the Year

If you were on a cruise ship and it was announced you were about to cross the equator, would you take notice?  I would.  I mean, it’s nothing magical, but it’s significant, right?  Certainly not something you experience all the time.  That’s how I feel about today, which happens to be the middle day ofContinue reading

Best In Show

Who would actually sit down and watch a dog show on TV? Not Rin Tin Tin, but the competitions with the parading and the judging and the Best In Show.  The answer to that question is “me”.  I happened upon it one Thanksgiving Day and was immediately drawn in.  Fascinated even.  It took me aContinue reading

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