Brand Storytelling and Metallica

I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)…

Destroy Challenges By Asking These 9 Questions

A problem doesn’t have to be huge to feel overwhelming. Sometimes it’s the small, but persistent challenges that wear on us the most. And in worst-case scenarios, we’re assailed not just by the problem itself, but by the attendant problems springing from our fear and paralysis. But regardless of size or seriousness, twisty problems canContinue reading

‘Paying’ Attention

Paying attention. Paying attention. With the English vocabulary being so vast, why a monetary allusion in this well-known idiom? My guess is it’s because attention, like money, is finite. There’s only so much you have at a given moment. You can spend it here or there, but not everywhere to an unlimited degree (and there’sContinue reading

Embrace the Mess

Let’s stop equating clarity with progress.

Let’s stop associating perfect order with success.

Let’s stop clinging to (our illusion of) control and lean more on our people and the process.

In short, let’s start embracing the mess.

– Matthew Porter

Fear Meets Irony

Ages ago, I served as Creative Director for an international agency.  The owner was a bright, young entrepreneur, but he adamantly opposed any further training for his employees because “what if they go somewhere else?”  Not long after, for various reasons, the company had to shut its doors and those employees went somewhere else anyway.Continue reading

What’s In It For Me?

Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that’s valuable immediately — an approach that I have been calling “value-forward.”

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