The phrase (probably from Martin Mull, originally) goes “writing about music is like dancing about architecture.” I think the implicit thought herein is that the thing is to be enjoyed, that analyzing it borders on[…]
I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)…
Paying attention. Paying attention. With the English vocabulary being so vast, why a monetary allusion in this well-known idiom? My guess is it’s because attention, like money, is finite. There’s only so much you have[…]
“I learned there are troubles of more than one kind. Some come from ahead, others come from behind. But I have bought a big bat. I am ready, you see. Now my troubles are going[…]
The almost-certainly-apocryphal story goes something like this… In captivity, when a trained walrus does a trick and gets a fish, he’ll then repeat the same trick over and over in order to get another fish each time.
Could all three have said the exact same thing at different times? You tell me…
Let’s stop equating clarity with progress.
Let’s stop associating perfect order with success.
Let’s stop clinging to (our illusion of) control and lean more on our people and the process.
In short, let’s start embracing the mess.
– Matthew Porter
Ages ago, I served as Creative Director for an international agency. The owner was a bright, young entrepreneur, but he adamantly opposed any further training for his employees because “what if they go somewhere else?” […]
Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that’s valuable immediately — an approach that I have been calling “value-forward.”
The word “passion” gets used a lot in conversations about purpose, goals, pursuing dreams, etc. To be clear, I think passion is important. Vital, really. But let’s not let the conversation devolve into mushy rah-rah[…]