Stuck on a creative project, marketing or otherwise? Try some of these tactics… – Remind yourself of your main goal. – Boil your message down to just six words. – What would you do if you had half the current budget? – What would you do if you had an unlimited budget? – What wouldContinue reading
The jet ski has now pulled away from the 2018 Academy Awards ceremony, including the historic race for the Best Director Oscar. And whether you were pulling for Peele or gambling on Guillermo (congrats, señor del Toro) the world of film directing holds some surprising lessons about leadership of all kinds. No ‘More’? When everything isContinue reading
I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)…
Paying attention. Paying attention. With the English vocabulary being so vast, why a monetary allusion in this well-known idiom? My guess is it’s because attention, like money, is finite. There’s only so much you have at a given moment. You can spend it here or there, but not everywhere to an unlimited degree (and there’sContinue reading
Because I enjoy fine dining and am very health conscious, I had dinner last night at a little place called Cracker Barrel. Hey, judge if you want – those biscuits are amazing. As I was paying, the lady at the register noticed my t-shirt featuring The Man in Black and said, “I bet a JohnnyContinue reading
The almost-certainly-apocryphal story goes something like this… In captivity, when a trained walrus does a trick and gets a fish, he’ll then repeat the same trick over and over in order to get another fish each time.
Could all three have said the exact same thing at different times? You tell me…
Let’s stop equating clarity with progress.
Let’s stop associating perfect order with success.
Let’s stop clinging to (our illusion of) control and lean more on our people and the process.
In short, let’s start embracing the mess.
– Matthew Porter
Ages ago, I served as Creative Director for an international agency. The owner was a bright, young entrepreneur, but he adamantly opposed any further training for his employees because “what if they go somewhere else?” Not long after, for various reasons, the company had to shut its doors and those employees went somewhere else anyway.Continue reading
Right or wrong, the Internet has trained us all to ask “what’s in it for me?” So when engaging people online, marketers must remember it’s not just about their product, but about how their product can solve a need and –BONUS – even offer something that’s valuable immediately — an approach that I have been calling “value-forward.”