What Happens When You Can’t Lose

Recently, I’ve been thinking a lot about two words:  “process” and “experiment.”  Not just thinking about, but seeing them in a new way that has dramatically reframed how I’m viewing challenges and setbacks. Two examples, one professional and one personal… I was recently asked to create a pitch for producing a video to be...

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Just Unsubscribe

For me, it’s emails from a kids’ fun center we went to once and a Brazilian steakhouse the wifey and I visited about ten anniversaries ago. Yours are different, but you know of which I speak — those persistent emails that long ago wore out their relevance, assuming they ever had any. Clicking that...

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Brand Storytelling and Metallica

I had seen this spot on TV previously and loved its approach. Then I read the article below that provides some fascinating behind-the-scenes insights on why it was so effective (spoiler alert: just tell a good story)......

Destroy Challenges By Asking These 9 Questions

A problem doesn’t have to be huge to feel overwhelming. Sometimes it’s the small, but persistent challenges that wear on us the most. And in worst-case scenarios, we’re assailed not just by the problem itself, but by the attendant problems springing from our fear and paralysis. But regardless of size or seriousness, twisty problems...

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‘Paying’ Attention

Paying attention. Paying attention. With the English vocabulary being so vast, why a monetary allusion in this well-known idiom? My guess is it’s because attention, like money, is finite. There’s only so much you have at a given moment. You can spend it here or there, but not everywhere to an unlimited degree (and...

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