Found Comedy — Mega Brand Smackdown
'Oh No, You McDidn't!'
Came across this signage today. It caught my attention, but I do think it’s a little off-brand. And when I say ‘a little’ I mean ‘a lot.’ Sure, everybody has been taking a shot a Starbucks the last few years. And it’s understood that in a down economy, competing brands get very direct– even aggressive– in comparing themselves to each other. Still, this sign has a certain ‘rogue graphic designer’ quality. A robust ‘not fully approved’ aura. I see this pic and can’t help thinking that somewhere there’s a guy at a bar, whining to his friends over beers saying ‘I don’t care if they did fire me. It’s funny!’
And off-brand or not, it is funny.
- Matthew Porter
2 Responses to “Found Comedy — Mega Brand Smackdown”
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Funny in a sense…yes, Starbucks is pricey and Mc D’s is cheap …so yes, you “Save A Buck” but what do you sacrifice in quality to get a better price? A regular coffee shop is almost as expensive, so you can’t really knock one with out hitting the others. Personally, if I’m going to be to lazy to make my own…I’d rather go to a nice coffee shop or Starbucks than sit in a Mc D’s drinking sub-par coffee.
Honestly, I like BK’s coffee. It’s from a company called Douwe Egberts (yep, I liked it so much, I researched what kind they use). And to take a sip from International House of Coffee’s ‘Metaphor Collection’… just like watered down coffee takes away from its potency, I think little chip shots like the ‘Save A Buck’ gag are shortsighted and cheapen / water down a world-class brand like McDonald’s. I know this is kind of making a big deal over something little*, but I think ‘brand’ is important, so it’s weird to see a large company do something off-brand.
- Matthew
*this is where I passed on going too far with the breakfast beverage metaphors, steering clear of using the cliche ‘tempest in a teapot.’ You’re welcome.